http://de.linkedin.com/in/uluetzenkirchen

In Febuary 2010 I was asked by DDB Germany and CCO Amir Kassaei to help them build a global innovation think tank:

Hubble Innovations

After my years abroad and because of my creative approach to solutions I was in charge of developing a creative process based upon "Design thinking". A way of working that is defined by companies such as IDEO or Frog Design.

Togther with 3 other talented specialists we built strategy, process, tools and the company from scratch. Today Hubble runs offices in LA and Berlin and is using a worldwide open source network that helps to innovate and develop ideas.

The main goal of Hubble is to create relevant and useful ideas for people - a product, a brand, a service or a strategy. Understanding that people are not consumers but friends and that the digital lifestyle asks for a honest and true communication with them.

Have a look at our work:

www.hubblenet.com

Update: After 10 months I decided to leave the company because of a different understanding of process, innovation and ideation. I wish the team only the best.

I was watching tv and got really pissed about the oil spill in the gulf and all that misinformation. So I came up with this very simple idea for facebook. I started a group and invited all the followers to change their profile pic for that black image that I provided on the group site. I also invited all the members to post that image on the wall of all their friends. I wanted to spill oil all over facebook in order to raise awareness for the issue. It worled pretty well and people joined the cause and changed their pictures. Some lessons I learned: I should be able to code some cool functions, facebookers are not about changing their profile pic and a digital oil spill is really cool if it works out. Anyway I got some good feedback on this and the client was mother nature.

Should still be online: http://www.facebook.com/group.php?gid=109712179075846&ref=ts

This is a little, fun poster I did for McDonalds. Nothing big, nothing integrated but it makes you smile because you connect to it in a second.

(That's what people told me at least)

While living in Spain I wrote a short story about the relationship between a werewolf like creature and an alien, the pain they had to go through to live a "normal" life. We turned it into a commercial for the fantasy film festival in Sitges. 

I did a lot of work for Amstel at 180 Amsterdam but this one deserves special attention I think.

What does "Unstoppable" mean?

How to translate that thought into something that riders can do and feel?

(Thanks Chee for posting! My download is bad, sorry!)

A lesson in producing something out of nothing. The brief is to create a basic set of glossy brochures for BMW Motorrad. We produce these Mind Maps. An idea that proves so popular at the trade fairs, they run out of stock. The added benefit is that the Mind Maps work out cheaper to produce than a set of boring brochures.

(And they win Gold at the Clios.)

In 2006 a young player played the Australian Open. And after the final everybody knew his name.

We were briefed to create a quick and cheap tactical ad - creatives often don't see the potential of such a brief.

European campaign I created for the Volkswagen GTI. For boys who were always men - enough said.

At Jung von Matt I worked on the first european MINI campaign.

Is it love? 

And I even introduced a new claim: Let's MINI.

There is a lot more MINI if you are interested.

Translation: Hunting is murder disguised as a sport

there is a place where I post all the stuff I find surfing the internet.

stuff that moves or amazes me.

just in case you are interested.

but please take your time scrolling down.....